How People Learn: Designing Education and Training that Works to Improve Performance

Learning may have more in common with marketing than we thought. Looking at marketing and learning's common root, How People Learn shows L&D professionals a new way of thinking about learning by exploring what happens when we learn. It considers applications from AI, marketing, and ethics and is informed by psychology and contemporary neuroscience to show L&D professionals how to design training with their employees in mind so that training makes a real difference to skills, capabilities, performance, and development.

Format: Paperback / softback
Length: 264 pages
Publication date: 03 May 2019
Publisher: Kogan Page Ltd

Learning may have more in common with marketing than we thought. Looking at marketing and learning's common root, How People Learn shows L&D professionals a new way of thinking about learning by exploring what happens when we learn. It considers applications from AI, marketing, and ethics and is informed by psychology and contemporary neuroscience to show L&D professionals how to design training with their employees in mind so that training makes a real difference to skills, capabilities, performance, and development, rather than being a waste of time, money, and resources. Using the author's 5Di model, How People Learn demonstrates how to define, design, and deploy training in a user-centered way so it works both for and with employees. It also includes guidance on what training resources to create when employees are actively searching for learning content. Using this book, L&D practitioners will be able to use pull and push techniques to provide content that people use and experiences that transform their behavior. From how to use simulations, storytelling, and anticipation to the importance of observation and status, this book gives L&D professionals everything they need to build effective training programs and learning experiences. With a foreword by Dr. Roger Schank, the Chairman and CEO of Socratic Arts and Executive Director of Engines for Education, and case studies from companies such as BP and the BBC, this is an urgent read for learning professionals.

Weight: 416g
Dimension: 157 x 232 x 15 (mm)
ISBN-13: 9780749484705